This is Sri, see how we helped her to sell Indonesian emping crisps for 2p more by enabling her to take part in a marketing course
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WHAT IS MICROAID PROJECTS?
MicroAid Projects is a person to person charity where online micro-projects are a catalyst to unlock human potential in poor villages. MicroAid Projects is a charitable company limited by guarantee.
What is a micro project?
A micro-project is a very small project suggested, owned and managed by the beneficiaries themselves.
This is in contrast to what we would normally mean by a project which has a project manager with a set of beneficiaries who are not running the project.
Another name for a micro-project is "self help". Something that an individual can do to improve their own lives.
All micro-projects have four stages:
1. Preparation - analyzing their own personal situation and identifying needs
2. Planning - selecting an activity that I can do to meet my needs
3. Implementation - doing the activity
4. Review - reporting on the success or failure of the activity in meeting my needs
When you see a micro-project on MicroAid it has already been prepared and planned and is ready for implementation - it may need a few extra external resources for the micro-project to happen. This is where online internet donors are needed to provide that little bit of extra resource, the catalyst, without which the micro-project does not go ahead.
So, in contrast to a normal project, the major resource in a micro-project is the person who does it. There may be other resources required such as good information, local facilitators and teachers, activity plans, and finance to pay for small items such as transport or trial materials. But these are all secondary to the person themselves who must put in the most effort.
This is why we call our approach "microaid" because the required external resources (aid) is small (micro) but the internal resources (the person themselves) is large.
Sri Rahayu, a participant in training about packaging products has now has increased her selling price by changing the packaging of her product
Sri Rahayu was frying 'emping melinjo' crisp
Emping melinjo crisp
Sri Rahayu, a mother that followed a short training on packaging her product in Bogor, Indonesia last June, now has had good results. Her sales of emping crisps have increased. Emping are traditional crisps from Java. Made from the nuts of the melinjo tree. Imagine peeling a chestnut, squashing it with a mallet and then deep frying in virgin coconut oil and you will be close to the emping process. Delicious but unfortunately not yet available in your local store!
Before the training, Sri sold her emping crisps for IDR Rp 1.000 (GBP £0.05) per package.
By using better packaging, she can increase the price to become Rp 1.300 (£0.07). The new package that she uses is better quality plastic that preserves the freshness of emping longer and has colorful text. So it looks prettier and tastes better.
Everyday Sri can produce 50 packages (from five kilograms unripe emping). Below is the calculation for her product:
Before the training;
* Production cost for 50 packages = Rp 40.000 * Production cost per package = Rp 800 * Selling price per package = Rp 1.000 * Net profit for 1 package = Rp 200 * Total net profit for 50 packages = Rp 10.000 (£0.53)
After the training;
* Production cost for 50 packages = Rp 46.250 * Production cost per package = Rp 925 * Selling price per package (with new design) = Rp 1.300 * Net profit for 1 package = Rp 375 * Total net profit for 50 packages = Rp 18.750 (£1)
Therefore increase in profit per day is = Rp 8.750 (£0.46) pretty significant
OTHER FAMILY SUCCESS STORIES
Selling 50 packs of banana's crisp
Implemented in Bogor, West Java, Indonesia
5 women involved (Sri, Tuti, Mardiana, Djumiati, Suwarni)
Local implementing partner: Calincing Love Rainbow Foundation
Donor: E. Sainsbury
Making 3 woven clothes in a month
Implemented in Maumere, East Nusa Tenggara, Indonesia
5 women involved (Ester, Lana, Erosvita, Meti, Emilia)
Local implementing partner: Live Source Foundation
Donor: T. Beresford, N. Johnston
Saving money for increasing profit
Implemented in Kendari, Southeast Sulawesi, Indonesia
5 women involved (Minalaa, Muraeni, Musna, Nurkaya, Nurlian)
Local implementing partner: Self Help Build Institute
Donor: Trustees of MP
We funded 35 other projects like this helping 145 other people to work their own way out of poverty in 2007. We created a £10,000 worth of value for poor people which was created from a catalyst of £2,800. Help us beat this target and create a £20,000 value!
Looking into the future! Help us to double our 2007 target
Your funds will go direct to fund micro projects in poor communities that people like Sri (case study above) were able to use to work their own way out of poverty.
The fund will be administered by the MicroAid Projects trustees and volunteers. You will be kept up to date on the progress og the fund and people who have benefited via our monthly email newsletter.
Alternatively if you'd like to fund your own micro project and get the report direct to your email then please select one from our list of micro project ideas for funding
Description: Families use this study visits to a nearby, progressive village to compare ideas and experience in relation to their own family enterprises. Topics discussed might be on best practices in agriculture, livestock, fisheries, home industry etc. Members share and receive advice on new technologies and methods of refining their own business ideas
Project Location: Sendang Mulya Sari, Abuki, Konawe, Southeast Sulawesi - Indonesia
Donors of this Micro Project: a. Mr. T. Beresford, London, UK, 1 May 2008, £10 via Facebook Campaign
b. Mr. H. Burn, London, UK, 2 May 2008, £20 via Facebook Campaign
Budget £110 Project funds received so far: £85. Amount outstanding £25
Description: Mrs. Majeeda Bibi has been engaged in Reed Weaving manufacturing for many years. Reed weaving makes a local product called “Chicks”, which are woven reed panels, used for housing partitions, walls and roof coverings. The chicks are being used in rural areas as they provide cover and protection to the roof, which during the summer times has a cooling effect.
Mrs. Majeeda Bibi learned the art of making during her childhood from her father. Now she is using her skills to earn income for the family. However, she does not have ample capital to purchase her own raw materials to manufacture chicks. At the moment she is making chicks for a business man who is providing her with all the raw materials required in manufacturing the chicks. She is however now just a labourer not the family enterprise owner that could help move her out of poverty
Please give generously today. Every little helps. Please donate £20 this year to support poor families to do micro enterprise projects
On behalf of MicroAid Projects and families - thank you.
Company no: 5684287
ps. We didn't get a charity number this year because the charity commission said we didn't get enough donations! Help us show the charity commission that we're serious about poverty by raising this amount of funds for poor communities in 2008.
MicroAid Projects is a person to person charity where online micro-projects are a catalyst to unlock human potential in poor villages.
MicroAid Projects is a charitable company limited by guarantee. Charity registration number pending.
Any questions? Send email to: administrator@microaidprojects.org.uk
